Soulful, Sultry Songstress YahZarah Celebrates Birth, Renewal and Self-Love,
With Debut of Video for Single, “Love Come Save The Day”
New York, NY—Jet Magazine’s 2011 “Breakout Artist of the Year” YahZarah, aka Purple St. James, is storming the music scene once again—this time stronger, more glowing and more emboldened than ever, with the release of the video for her latest single, “Love Come Save The Day.”
The video, produced by Eternal and Idego Superego, showcases a then-pregnant YahZarah playful, reflective and free on a sun-drenched beach, celebrating the impending birth of her first child. The video, like the song, is about renewal and finding joy in nature’s ever-giving cycle of life and love.
“I wanted to do a video about love that was different, out of the box. I was pregnant at the time, and we were trying to figure out how to hide my pregnancy. But the video’s direct0r, Eternal, came up with the idea that we should celebrate the beauty of the moment I was in carrying my son Miles,” said YahZarah. “I felt it was perfect, because I truly believe that him entering my life saved me. And I wanted to share that love with my fans.”
Since its May 2010 release, “The Ballad” has created an exciting buzz amongst fans – old and new – earning the sultry songstress a #1 spot in the R&B category spot on Amazon.com in its first three months of release, a #3 spot on iTunes and landing at #75 on the Billboard Magazine’s R&B chart in its first week.
The nectar-infused melody and heartfelt lyrics of “Love Come Save the Day” tells of a noble love. It reminds us all that everything we will ever need in life is found in love, whether it arrives in the form of a soul mate, self-love or the birth of a child. “Sometimes it rained so hard, I couldn’t see/ My dreams seemed so far out of reach/ A lonely forest oh so full of trees/ But love came in and rescued me…”“Woman are so often told that they are supposed to be miserable and scared of their bodies while pregnant and I just thought it was so important to kick against that, especially as a woman of color,” said YahZarah.“I wanted to show all the beauty, grace, sensuality and peace that the moment gave. And that a great love story didn’t always need to have a leading man…. Well, I guess in this case, there was a leading man. But this time, he was in my belly,” she laughs.